As Super Bowl Sunday approaches, newly appointed Drug Enforcement Administration (DEA) Administrator Derek Maltz is calling on high-profile celebrities, including pop superstar Taylor Swift, to use their influence to warn young Americans about the dangers of synthetic drugs.

In an exclusive interview with The New York Post, Maltz emphasized the potential impact that Swift and other public figures could have if they used their platforms to spread awareness.

“Here’s the thing: Taylor Swift has 300 million followers,” Maltz stated.

“If she did one 30-second video about the dangers of synthetic drugs, she could literally save thousands and thousands of young kids because they listen to her. They follow her. They love her.”

Jan 18, 2025; Kansas City, Missouri, USA; Recording artist Taylor Swift (upper middle) sits with Indiana Fever guard Caitlin Clark (upper right) during the fourth quarter of a 2025 AFC divisional round game between the Kansas City Chiefs and the Houston Texans at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-Imagn Images

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Maltz said Swift is in a unique position to reach both her devoted fan base and the millions of football fans who will be watching the Super Bowl.

The singer has been highly visible at Kansas City Chiefs games this season, supporting her boyfriend, Chiefs tight end Travis Kelce.

Maltz did not single out Swift alone, calling on other sports figures to help deliver the message.

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He urged Kansas City Chiefs quarterback Patrick Mahomes, Philadelphia Eagles quarterback Jalen Hurts, and WNBA star Caitlin Clark to use their platforms to educate the public.

“My goal during this Super Bowl week is to make sure that we could better educate the nation’s celebrities, role models, social media influencers, and professional athletes,” Maltz said.

“We want them to better understand that this is something we need their help on.”

Maltz pointed out that social media has become a primary source of information for young people, making it even more critical for influencers to promote the message where it will be seen.

“Kids in America are on social media reels all day long, whether it’s all the social media sites, and that’s where they’re learning,” Maltz said.

“So we have to reach them where they’re at.”

The DEA administrator cited a recent case involving three Kansas City Chiefs fans who froze to death in a Missouri backyard during an NFL playoff game.

Reports indicated that fentanyl and cocaine were allegedly in their systems at the time.

“I immediately thought this is a great opportunity,” Maltz said, stressing the urgency of raising awareness about synthetic drugs.

Maltz revealed that the DEA is actively engaging with NFL figures and other influencers leading up to the Super Bowl.

“I have one of our senior special agents in charge out there at the Super Bowl this week with the NFL Alumni Association,” Maltz said.

“You get on as many radio shows [as possible] to try to recruit these people.”

“So, that’s one of my top goals.”

With millions of viewers expected to tune in for the Super Bowl, Maltz hopes that prominent figures will step up and use their influence to help spread awareness about the dangers of fentanyl and other synthetic drugs.

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