There’s a scene in the classic comedy 9 to 5 in which the three main characters are having a fantasy about liberating their coworkers from an oppressive boss who steals all their ideas and never gives the workers credit. It happens during an “old-fashioned ladies’ pot party” where the characters get stoned and we’re whisked away to a magical world where the good guys win.
At the end the three women in medieval princess costumes address the joyful crowd as bells peal while the iron shackles fall off the peasants and sun peaks into the dungeon.
It feels a bit like that when looking at the death throes of woke ideology in corporate America:
Corporate wokeness is dying pic.twitter.com/7irZO3Asg6
— End Wokeness (@EndWokeness) November 27, 2024
Celebrate Trump's Historic 2024 Victory with the Exclusive Trump 47th President Collection!
Besides, it’s pretty cool that someone took the time to listen to the quarterly earnings calls of more than 9,000 publicly traded companies just to figure out how many times they said annoying words like “diversity” and “inclusion” (perhaps AI helped a bit). The chart was put together by liberal outlet Axios based on data from AlphaSense. It peaked at over 300 mentions during the height of the post-George Floyd hysteria, and has since fallen like a rock – though it’s still above pre-Floyd levels.
Even more delicious is this quotation from the president of the consulting firm Gravity Research. Luke Hartig says companies are getting scared of being sued by the incoming Trump administration. “The legal risk could only continue to escalate in this administration,” he said.
Good. They should be sued. What has been passed off as just a “nice” and “caring” way to help those poor systemically oppressed ethnic minorities was always just naked—and illegal—racism against white people. No, American law does not permit companies to preferentially hire based on race, but that’s exactly what DEI initiatives pushed companies into doing for the past four hysterical years. It looks like Wall Street is finally learning that racism against whites is just as illegal as racism against blacks.
Even more delicious is the news that conservative activist Robby Starbucks’ relentless hounding of racist companies has paid off, as they say, “bigly.” Starbuck has helped stop companies like Tractor Supply and Walmart to stop cooperating with bigoted nonprofit groups such as the Human Rights Campaign, and to stop subjecting their employees to lectures about hard-left political issues.
In the past few months, DEI programs have been entirely eliminated by:
• Ford
• Coors
• Lowe’s
• Boeing
• Toyota
• Walmart
• Caterpillar
• Craftsman
• John Deere
• Jack Daniels
• Tractor Supply
• Harley DavidsonNone of this would be possible without…
— End Wokeness (@EndWokeness) November 27, 2024
Look at that list, and marvel at the power this lunatic “woke” craze has exerted. Could you ever have predicted that all-American companies like Harley Davidson would have fallen sway to a cultish politics that called men and maleness “toxic” while applauding stripper drag queens who perform for children?
The reaction on Twitter/X is pretty jubilant.
This is America healing
— Paul A. Szypula 🇺🇸 (@Bubblebathgirl) November 27, 2024
This user made a mock-up of House Rep. Nancy Mace, who demanded successfully this week that men calling themselves women be barred from using the ladies’ room at the Capitol.
Thank God. pic.twitter.com/IEgzbmWeVO
— I Love America News (@ILA_NewsX) November 27, 2024
Here’s an interesting idea:
I wish there was a secondary metric showing the number of DEI corporate $$ lawsuits.
— floridanow1 (@floridanow1) November 27, 2024
Real Americans like Trump aren’t buying it anymore. pic.twitter.com/T5fjxEQidh
— Barefoot Pregnant (@usuallypregnant) November 27, 2024
The death of wokeness has been quick and violent. It’s glorious.
— 🇺🇸 Bull Moose American 🇺🇸 (@BullMooseMemes) November 27, 2024
If you enjoyed this article, check out WokeSpy for more like it.
Join the Discussion
COMMENTS POLICY: We have no tolerance for messages of violence, racism, vulgarity, obscenity or other such discourteous behavior. Thank you for contributing to a respectful and useful online dialogue.