In the final stretch of the 2024 presidential campaign, Kamala Harris’s strategy has drawn attention as her team deploys targeted advertising to reach Jewish and Arab American voters in swing states, according to a recent CNN investigation.

Vice President Kamala Harris holds a campaign rally at the Rawhide Event Center in the Gila River Indian Community on Oct. 10, 2024.

The ads are running in key battlegrounds, Pennsylvania and Michigan, where specific messaging could sway undecided voters.

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Harris’s Pennsylvania ads, targeting Jewish voters, emphasize her stance on Israel.

One ad on Facebook features footage from a Democratic National Committee event where she asserts support for “Israel’s right to defend itself.”

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The messaging underlines her proclaimed alignment with pro-Israel sentiment, addressing the state’s significant Jewish population amid the ongoing Israel-Hamas conflict.

In the Pennsylvania ad, Harris states, “I will always stand up for Israel’s right to defend itself, and I will always ensure Israel has the ability to defend itself, because the people of Israel must never again face the horror that a terrorist organization called Hamas caused on October 7, including unspeakable sexual violence and the massacre of young people at a music festival.”

However, the ad omits parts of her speech expressing concern for the humanitarian impact on Gaza, which she previously called “heartbreaking.”

In contrast, ads designed for Michigan voters, specifically targeting the large Arab American population, highlight Harris’s concern for Gaza.

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In one Michigan ad, Harris is quoted emphasizing her commitment to address “the human suffering occurring in Gaza,” a point that resonates with Michigan’s Arab American community, which is one of the largest in the country.

“What has happened in Gaza over the past nine months is devastating,” Harris says in another speech excerpt tailored for Michigan audiences. “Our common humanity compels us to act.”

The Democratic Party has faced internal challenges over diverging views on the Israel-Palestine issue, and Harris’s strategy reflects an attempt to balance support across these differing perspectives.

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Michigan, a pivotal swing state, may play a crucial role in her campaign’s success, but her contrasting messages have potential to widen the rift within the party as she tries to gain traction with each voter bloc.

A recent poll from the Council on American-Islamic Relations (CAIR) shows Harris’s declining support among Muslim voters, which could be critical in states like Michigan.

The poll indicates Green Party candidate Jill Stein leads Harris among Muslim voters, with 42.3% of the Muslim vote compared to Harris’s 41%.

Dissatisfaction with U.S. policies on Gaza has contributed to a shift in support, reflecting Muslim voters’ concerns over the situation in the region.

As Election Day nears, Harris’s tailored approach in these ads could have significant implications for her campaign.

While the ads aim to secure key swing voters, her campaign’s balancing act may impact the overall support from these critical demographics.