Joey Chestnut, the famed champion of Nathan’s Hot Dog Eating Competition, is stirring controversy this year after opting out of the annual event due to a sponsorship deal with Impossible Foods, a plant-based hot dog brand, according to sources revealed exclusively by The Post.

The California-native Chestnut has dominated the Nathan’s competition, securing victory 16 times, with a world record 76 hot dogs devoured in 2021 and holding onto his title with 62 consumed last year.

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Reportedly, Major League Eating, sanctioned by Nathan’s to organize the event, made substantial concessions to accommodate Chestnut’s requests, including allowing him to participate in another hot dog eating contest on Labor Day for Netflix, with the condition of no specific brand mentions.

However, tensions arose when Chestnut decided to align with Impossible Foods, declining a lucrative $1.2 million, four-year contract offer from Nathan’s after being paid $200,000 for his appearance last year.

In a statement, MLE expressed disappointment over Chestnut’s decision to endorse a competitor’s brand, emphasizing their longstanding partnership and commitment to the Fourth of July tradition.

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“We are devastated to learn that Joey Chestnut has chosen to represent a rival brand that sells plant-based hot dogs rather than competing in the 2024 Nathan’s Famous Fourth of July Hot Dog Eating Contest,” MLE stated.

Recognizing Chestnut as an “American hero,” MLE expressed hope for his return to the Nathan’s competition in the future without conflicting brand engagements, underscoring their desire to continue the tradition with the renowned competitive eater.

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